Your brand’s visual identity is a reflection of your brand story. To build a strong, effective nonprofit or small business brand strategy, you must have a clear vision of who you are as a brand. Your brand story creates a compelling narrative of who you are as a business and how you operate.
A well-crafted brand story forges an emotional connection with your audience, while showing them the need or want your brand can fulfill in their lives.
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If you’re building a new business, launching your website likely falls at the top of your to-do list. But it also may feel overwhelming if this is new territory for you. With limited resources, you may be deciding between a
Building a brand with staying power is about more than an eye-catching logo and memorable tagline. It’s about connecting with your audience on a deeper level, driven by a shared purpose. But what does that look like in practice?
For nonprofits to thrive and make a lasting impact, financial stability must be a strategic priority. Sustainable, high-impact nonprofits aren’t built on one big win. They’re built on grind and strategy.
The end of each calendar year provides an ideal opportunity to look back at your brand accomplishments and challenges for the past 12 months to complete a “state of the brand” check-in.
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