Building Brands
a Better Way

No gimmicks. No trend chasing. Just brand strategy done right.

We work with small to mid-sized businesses, nonprofits and ambitious professionals to build meaningful connections through strategic branding built around their needs.

We believe there's a better way

BE YOU

In a crowded digital market where everyone’s trying to the be the “IT” kid & looking for a secret formula to get there, we know there’s a better way.

At Better Way Branding, we build customized solutions for our clients to help them find their voice, engage their audience, and build meaningful customer connections through strategic branding, social media, and content marketing.

A better way looks like:

→ Taking the time to understand your brand’s core values and intrinsic motivators.

→ Capturing your brand story and what makes you different from a crowd of “IT” kids.

→ Telling your story in a clear and straightforward way, free from buzzwords and jargon.

Scalable Services To Meet You Where You Are

Whether you’re in the early phases of brand discovery, looking for start-to-finish brand development, or just want to fine tune your approach, we structure our service offerings to meet the needs of small to mid-sized organizations and professionals building a personal brand.

Strategic Brand Development

We help small to mid-sized businesses and nonprofits develop compelling brand identities. We also work with ambitious professionals to develop a personal brand that meets their unique professional or business goals.

Whether you’re launching a new brand or your current one needs support, we’ll work closely with you to uncover your unique brand story and develop your authentic voice, then create a strategic plan to reach and engage your target audience.

Social Media Strategy & Thought Leadership

We provide a holistic approach to grow your virtual network and engage your audience. We’ll help you strategically identify the best social media platforms for your goals, then determine the frequency, content topics and post formats that will deliver your best results.

We also provide ghost writing services for executives and professionals looking to leverage thought leadership to establish their expertise & raise their visibility.

Content Marketing & Website Optimization

Make sure your website aligns with your brand identity and works as hard as you and your team. We’ll evaluate the content and messaging on your site for brand faithfulness, then identify opportunities to use content to drive traffic and generate leads.

We’ll also evaluate search engine performance, navigation and user experience to provide recommendations for optimization.

Ready to get started?

Book a Free Consultation

We’d love to meet you to learn more about your dreams and what drives you. Schedule a free 30-minute discovery call to discuss your branding needs and see if we’re a fit.

Building Brands a Better Way