Whether you’re in the early phases of building your brand or you need to generate awareness and build value for your established brand, we'll unearth your motivators and help you craft a brand story that resonates.
Do your key audiences see themselves as the hero in your brand story? Do they fully understand the unique value your brand offers to meet their wants/needs? If not, you may have a messaging gap or mismatch. We're here to help you solve it.
Strategy without execution is like having a roadmap but no gas in the tank. If your team runs lean and mean, without the internal resources to develop the digital assets you need to bring your brand to life visually, we're here to support.
Running a business, leading a team, or growing your brand can feel overwhelming. Our coaching & consulting services provide guidance, clarity, and actionable strategies to help you navigate the challenges of leadership and entrepreneurship.
We know the tools & tactics that work, why they do, and how to leverage them for your goals. No more "throwing it against the wall to see what sticks."
We'll recommend solutions customized to meet your unique needs—and budget. Whether you need a full-scale brand strategy, a targeted solution, or coaching to naivgate new obstacles, we can help.
We have big picture vision to see how the puzzle pieces fit together. We also know each individual piece must be well-crafted to align and work within the bigger picture.
Our brand values inform how we work. We lead with empathy, act authentically & transparently, demonstrate respect & integrity, embrace diversity & community, and are committed to continued learning and growth.
In a crowded digital market where everyone’s trying to the be the “IT” kid & looking for a secret formula to get there,
Explore our blog and build your brand and communications best practice skill set.
If you’re building a new business, launching your website likely falls at the top of your to-do list. But it also may feel overwhelming if this is new territory for you. With limited resources, you may be deciding between a turnkey website builder and a custom-designed site.
Building a brand with staying power is about more than an eye-catching logo and memorable tagline. It’s about connecting with your audience on a deeper level, driven by a shared purpose. But what does that look like in practice?
We empower creators, dreamers and doers to build purpose-driven brands and stronger communities.
© 2025 Misty Ebel Communications LLC dba Better Way Branding
Shoot us a message with your question or project needs and we’ll be happy to help.