your entrepreneurship journey starts here

build your dream with guided coaching support

escape the 9-to-5

& own your future

our build-your-brand coaching package is designed to turn your vision into an actionable plan.

brand coaching program for small businesses, entrepreneurs and startups

escape the 9-to-5

& own your future

our build-your-brand coaching package is designed to turn your vision into an actionable plan.

your journey starts here

build your entrepreneurship dreams with guided coaching support

escape the 9-to-5

& own your future

our build-your-brand coaching package is designed to turn your vision into an actionable plan.

are you ready to...

  • be your own boss?

  • find passion in your work?

  • control your destiny?

  • escape the corporate grind?

then it's time to..

  • stop making excuses and

  • make a PLAN!

the brand coaching process

Discovery & Goal Setting

We’ll take a deep dive together into your big dreams, unearth potential obstacles and establish clear and actionable goals.

purpose, mission, vision & values

You can’t start your journey until you know where you’re going. Defining your purpose, mission, vision and values establishes a “north star” for your brand.

identifying your audience

Knowing your audience & understanding their needs, wants & motivators is foundational to shaping your business offerings and Unique Value Proposition.

craft your brand voice, look & feel

Your brand’s voice, look & feel are all ingredients in the secret sauce that establishes “who” your brand is—your brand identity.

build a messaging framework

Once you’ve identified who you are as a brand and who you’re trying to reach, crafting customer-focused messages ensures your story resonates with your audience.

finalize your plan

This is where it all comes together! You’ll finish the program with a clear & actionable 90-day post-coaching plan to implement your new brand and marketing strategy.

our program includes:

Misty Ebel, Brand Coach, Small Business Coach & Brand Strategist
Photo Credit: Aaron Libby Photography

Hi, I'm Misty! I can't wait to work with you!

I’m so excited you’re considering coaching with Better Way Branding to launch your business dreams. As a small business owner myself, I know how intimidating it can be to get your dream off the ground. I remember the early days of starting my business, with a swirl of big ideas—and big fears—constantly overtaking my brain.

That’s where coaching comes in. As your dedicated brand coach, I’ll help you filter out the noise and find clarity to reach your big goal—starting your own business. 

I believe in authenticity & transparency, so let me be clear: there are no shortcuts when starting your own business and I won’t try to sell you any. My build-your-brand coaching package follows a best practice framework to help you achieve your goals, but I won’t pitch you any viral hacks or secret 12-step formulas to success.

Instead, we’ll dive into what drives you and makes you tick—then discover together how you can align your purpose and passion with your business goals to build an authentic and sustainable brand. 

If you want to get rich overnight, I’m not the coach for you. On the other hand, if you want to build a business that helps you thrive both professionally and personally then—LET’S GET STARTED!

Misty Ebel
Founder & Brand Coach
Better Way Branding

Better Way Branding | Branding for Small Businesses and Nonprofits

We empower creators, dreamers and doers to build purpose-driven brands and stronger communities.

Get In Touch

Salisbury, NC, United States

© 2025 Misty Ebel Communications LLC dba Better Way Branding

learn more about brand coaching

Book a FREE 30-minute discovery call to learn more about our coaching process and expected outcomes. We can’t wait to hear about your business goals!

Don’t see a time that works for you?
Contact us and let us know how we can help.