We work with entrepreneurs and nonprofits to build purpose-driven brands and stronger communities.
We’ll help you find your voice, identify your audience and engage with them to achieve your goals.
We equip small businesses & nonprofits with accessible brand strategy and communications best practices, empowering them to achieve sustainable, long-term success and become agents of change in their communities.
When we lead with empathy in our business strategy and decisions, we set the foundation for long-term success.
You will always know we are who we say we are. We will never try to be what we think a customer or the market wants.
We show respect by starting from a place of listening and understanding. We demonstrate our integrity by always standing by our promises.
It's simple: diversity builds stronger organizations. Stronger organizations build stronger communities. And stronger communities enrich us all.
In a world that's changing faster than ever, being stagnant is moving backward. We're committed to our own continued growth, and yours.
That’s why we work differently to support your success. We believe small businesses and nonprofits are the building block of strong communities. We also believe organizations like yours thrive when you’re able to leverage strategy and best practice, not just guess at what works.
We’ve developed a flexible service model that allows us to provide as little or as much support as you need—but all still starting from a place of sound strategy. Whether you’re just starting your brand journey or honing your brand story, we can help you maximize your impact.
We won’t sell you a whole new car if all you need are new tires. But we can make sure you have the right tires for the driving conditions you’ll be facing. And if you want to learn how to change those tires on your own, we offer coaching & consulting services to help you improve your DIY marketing efforts.
Better Way Branding was born from the idea that there’s a better way to help brands achieve their goals than chasing the latest viral trends. We believe authentic brands who root themselves in best practices are assured the best prospect of sustainable, long-term success.
With that focus in mind, our founder and CEO, Misty Ebel, set to work building her boutique agency, believing she could offer a better way of working. In her journey to build her own business, she soon discovered the unique challenges and hurdles faced by small and budding businesses.
As a veteran in the nonprofit space, she quickly realized these challenges mirror those faced by nonprofits. In both worlds, passionate leaders finds themselves wearing many hats, problem solving in areas where they have limited experiences, and always running short on time and money.
Inspired to build a brand that also built up others, Misty’s vision became to support small business and nonprofits—the backbones and change makers in their communities—achieve sustainable success through strategic branding and communications based on proven best practice.
A 20+ year strategic communications veteran, Misty strives to operate with integrity and lead with empathy. An insightful and intuitive strategist, she combines “big picture” vision with deep experience that allows her to go granular when needed to identify and solve for communication roadblocks. Misty began her career in journalism before moving into marketing and communications roles in the public, private, corporate and nonprofit sectors. Her career has covered a lot of territory, including manufacturing, distribution, edu-tourism, service agencies and more. She has both built strategies and executed them at every level. She has created print and digital content, managed website redesign projects, planned and executed social media strategy, managed crisis communications, engaged with internal and external stakeholders at all levels, managed event activations, developed and executed integrated fundraising campaigns, and planned print and digital advertising campaigns. Now, as founder and chief strategist for Better Way Branding, Misty’s passionate to be working with small businesses, nonprofits and entrepreneurs to build meaningful connections through customized branding and communications solutions built around their needs.
Explore our blog and build your brand and communications best practice skill set.
If you’re building a new business, launching your website likely falls at the top of your to-do list. But it also may feel overwhelming if this is new territory for you. With limited resources, you may be deciding between a turnkey website builder and a custom-designed site.
Building a brand with staying power is about more than an eye-catching logo and memorable tagline. It’s about connecting with your audience on a deeper level, driven by a shared purpose. But what does that look like in practice?
We empower creators, dreamers and doers to build purpose-driven brands and stronger communities.
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