Your brand’s visual identity is a reflection of your brand story. To build a strong, effective brand, you must have a clear vision of what you who you are as a brand. Your brand story creates a compelling narrative of who you are as a business and how you operate.
A well-crafted brand story forges an emotional connection with your audience, while showing them the need or want your brand can fulfill in their lives.
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If you’re building a new business, launching your website likely falls at the top of your to-do list. But it also may feel overwhelming if this is new territory for you. With limited resources, you may be deciding between a turnkey website builder and a custom-designed site.
Building a brand with staying power is about more than an eye-catching logo and memorable tagline. It’s about connecting with your audience on a deeper level, driven by a shared purpose. But what does that look like in practice?
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